WHAT3WORDS X THE SHINING

PROBLEM Online shopping should be exciting, but if you live somewhere rural or hard to find, it's stressful. You never quite trust that your parcel will actually arrive. It's called pre-parcel anxiety, and it's even in the Oxford Dictionary. 

INSIGHT That feeling? It’s like watching a horror film. You want the thrill, not the fear. Waiting shouldn’t feel like The Shining.

SOLUTION A horror-inspired collaboration between what3words and The Shining, turning delivery dread into suspenseful storytelling. The campaign runs across social, print, and TV, urging people to use their what3words address at checkout and get found, even in the middle of nowhere.