BEFORE YOU DISAPPEAR

PROBLEM

Each year in the UK, around 170,000 people go missing. Public focus tends to be on what happens after someone disappears, rather than preventing it from happening in the first place.

INSIGHT

Most disappearances are not sudden. 8 in 10 missing adults are struggling with mental health. It is rarely about vanishing - it is about feeling trapped, overwhelmed, and unseen. Many are still physically present but emotionally slipping away, unsure how to ask for help or convinced no one will listen.

SOLUTION

“Before You Disappear” is a public intervention campaign that speaks directly to those thinking of going missing. By placing quiet but powerful prompts in everyday spaces, it reflects the hidden struggles many face.