TO HELL WITH SHELL

PROBLEM

For decades, shell have been getting away with destroying the planet while making massive profits, and making the public pay to clean up their mess

INSIGHT

People are wearing F1 merch featuring Shell's branding, often without the knowledge of shell’s environmental impact, as a fashion statement

SOLUTION

To Hell With Shell is a targeted PR stunt aiming to disrupt Shell’s public image and normalised place in pop culture, raising awarness of their involvement in the climate crisis